espnW has always been about inspiring women through sport. We worked closely with the team there to evolve their brand and content strategy, as well as create a responsive design system to serve, inform, and inspire the female athlete and fan.

BRAND & CONTENT STRATEGY
"We have created the best mobile experience at ESPN up to this point."
Laura Gentile, Senior Vice President espnW and Women’s Initiatives at ESPN
UX DOCUMENTATION
WIREFRAME TO VISUAL DESIGN

Year:

2012 - 2013

Roles included:

Team Leadership, Workshop Facilitation, Information Architecture, Interaction Design, Creative Direction

UI Design by:

Damion Parson Website 

Additional UI Design by:

Frank Gomez Website 

Product & Content Strategy + Usability Testing + Front & Back-End Development by:

ESPN
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